Our story began in the early 80´s when we started to import fishing tackle into Finland. We worked with many companies like Veniard, Shakespeare and Bruce & Walker. In the 90’s we increased our portfolio further representing many famous US brands such as GLoomis, Scott, Hodgman and Scientific Anglers. These were exciting times, we had lots of energy and many new ideas about how to do things differently to suit the European market.
In 1997 with our extensive knowhow and passion for developing our own products and backed by great customer service – Vision was born. Since then we have grown to be a major fly fishing brand throughout Europe and globally. Today we have customers and team members in over 40 countries worldwide.